Marlow Riley 

Enterprise IT

This quiz explains the benefits of IBM’s IT as a Service. Each question has a “wrong” answer and a “right” answer. The wrong answer gives you a fact about each property that ITaaS can help with and then to the answer of the “right” question. Social media posts drive the audience to the quiz and, finally, to the IBM ITaaS site.
Agency: Ogilvy & Mather
Role: Copywriting, concept