Hands
This photo series shows the distinguishing pillars that differentiate the IBM MobileFirst Platform from the rest: responsiveness, security, data conservation, and personalization. Each item is shown in a hand (using my newly-discovered hand modeling talents), like a mobile device. These are intended to be shared on social media and drive the audience to the IBM MobileFirst site.Agency: Ogilvy & Mather
Role: Copywriting, concept, hand modeling
![](https://freight.cargo.site/t/original/i/49aa8b4d5d561b6b163d65ac368ce3b9e7ccf7f14884db79e3794b44aa5d3eef/HANDS-1-GREEN.png)
COPY: Time Flies. IBM MobileFirst Platform helps enable faster iteration of mobile apps. Find out more: bit.ly/xxxxxxx #IBMMobile
![](https://freight.cargo.site/t/original/i/b5909e5ed0369f867a5d22e78111ef7e4ea155bf6f4eaa971e255eeac2241599/HANDS-2-BLUE.png)
COPY: 40% of apps don’t account for security vulnerabilities. Do yours? Learn how to get more secure: bit.ly/xxxxxxx #IBMMobile
![](https://freight.cargo.site/t/original/i/c2e0011a144d597c2bb98c5f2ef621a1d5b44061f403855ba7edee86920eb122/HANDS-3-YELLOW.png)
COPY: Analytics and data rule the game. Are you using yours or wasting it? bit.ly/xxxxxxx #IBMMobile
![](https://freight.cargo.site/t/original/i/5064cedcc0fa62cc062c1c78c20046ffdc7a73a7dcc98f4ee0e05fe7dc90536f/HANDS-4-RED.png)
COPY: Customers spent $34.2 billion on mobile retail last year. How do you stand apart from your competition? bit.ly/xxxxxxx #IBMMobile